Finnbin Baby Box

Introducing Safe Sleep School by Finnbin and SmartMom

Introducing Safe Sleep School by Finnbin and SmartMom
Finnbin Baby Box Company and SmartMom Partner in Launching

Finnbin and SmartMom announce the launch of Safe Sleep School, an online resource site for expecting and new parents to provide them with tools and education to keep their babies safe. Safe Sleep School features online video “courses” for parents, covering topics such as SIDS, car seats and nutrition for nursing mothers. The site also includes an online quiz parents can take after viewing the online video courses to showcase an understanding of the information on how to help keep babies safe.

“We launched Safe Sleep School because it takes another page out of the Finnish baby box tradition where parents have access to additional education and resources to help them keep their infants safe,” says Shawn Bercuson, CEO and co-founder of Finnbin. “We know when Finland implemented their baby box program in the 1930s, a large part of its success in reducing infant mortality was due to parents seeing doctors on a regular basis and gaining more information about child safety measures. Safe Sleep School is meant to provide similar resources to families who are using or considering using a Finnbin baby box.”

Finnbin, a leading U.S.-based baby box company, partnered with SmartMom, an online community of over 160,000 moms to launch Safe Sleep School. The launch of Safe Sleep School currently includes videos from Dr. Dania Rumbak, a fully licensed Pediatrician, board-certified in both Pediatrics and Pediatric Critical Care, and serves as an Assistant Professor at Columbia University Children's Hospital. Dr. Rumbak is also the Chief Medical Officer at There will be additional video courses and content going live in coming months.

“At SmartMom, we know that being a mom is one of life’s most challenging jobs,” says Gary Scheier, CEO at SmartMom. “We believe in the power of motherhood and community and that’s why we partnered with Finnbin to give more moms access to the resources they need with Safe Sleep School.” 

Parents can visit Safe Sleep School’s website to view the video curriculum and take a quiz to showcase an understanding of the information presented. In 2018 Finnbin plans to work with hospitals, healthcare groups and even state programs to provide Finnbin baby boxes to expecting and new parents who successfully pass the Safe Sleep School quiz.


Finnbin is a baby box company inspired by the Finnish “maternity package” tradition that provides a safe sleeper for newborns and hand-selected "must have" products for new parents. This Finnish tradition began in 1938 and has helped Finland’s infant mortality rate drop from 65 deaths per thousand births to one of the world’s lowest at 3.3. Finnbin’s goal is to make parents’ lives easier by helping them prepare for their newborn. Finnbin’s products range in price from $65 to $450 at


About SmartMom:

With over 3 million answers already in the app, SmartMom is a private forum comprised of over 160,000 moms, where moms can ask anything and everything. Filled with real-time insights, genuine compassion and of course a healthy dose of mom-humor, no issue is too small or too large, and no questions go unanswered. We invite all moms to join the community today at



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